John Knox Presbyterian Church
John Knox Presbyterian Church is a multigenerational congregation with a decidedly family feel. Their previous website was did not reflect their values or style. It was dark, cumbersome and lacked focus and strategy. They were also looking for some rebranding work, as their old logo did not reflect who they were..
Logo: The old logo that was being used was a brushed Celtic cross that was done in-house. It didn’t reflect who the congregation was. We created the current logo to match the congregations style. We created a cross with four sections in a color palette that better represented the congregation. We finished the logo with clean, modern typography.
Style: John Knox needed their new site to match their church. They were in need of a complete overhaul. We made specific design choices to help them match their congregation. We used a light, clean design with a focus on images and readable typography. We also made it so the important information is one-click away. There are several dynamic content areas on the homepage that gives the user easy access to the latest content. The site is also responsive, so that it functions well and looks great across screen sizes, from mobile to desktop.
Content: Like many organizations with websites, John Knox had the habit of just “putting everything” up on the website. This created verbose, bloated pages that pushed users away. We helped them hone their content by cutting, editing, and finally adding content that spoke to their message and values. We helped them understand the difference between static and dynamic content. Their new site is a mix of static content, which gives the basics of the church, meeting times, program values, ministry information etc…and dynamic content, which tells stories, teaches, gives date-specific information and more.
We build their new site using the immensely popular CMS, WordPress and trained them to use it to develop their own content.
The result has been a big success. They are now creating dynamic content which helps bring users back to the site, and they drawing new users to their site and church through concise easy to navigate static content. They are also seeing roughly 30% increase in traffic from mobile devices.
- John Knox Presbyterian Church
- June 2012
- Responsive Design
- Strategy Planning
- Logo Redesign